Auri Wellness
Shannon is a highly experienced holistic practitioner offering life coaching and spinal energetics, a specialism that combines somatic practice with body-led healing. The work is deep, considered and results-driven. The brand needed to reflect that.
The Challenge
Shannon is a highly experienced holistic practitioner offering life coaching and spinal energetics, a specialism that combines somatic practice with body-led healing. The work is deep, considered and results-driven. The brand needed to reflect that.
The challenge was twofold. First, create a brand identity that felt calming and aligned with the outcomes of the work. Not clinical, not generic, not like every other wellness brand on Instagram. Something with soul.
Second, build a website that could handle the full client journey from first discovery to booked session, with a booking system, blog and admin panel that Shannon could manage herself without needing to call a developer every time she wanted to add a post or update her availability.
The brief was clear: build something that felt as considered as the practice itself.
What We Did
We started with the brand. The colour palette was chosen deliberately, soft sage greens, warm stone tones and cream, colours that communicate calm, nature and trust without defaulting to the predictable pastels most wellness brands reach for. Every colour earned its place.
From there, the visual identity was built out, typography, layout principles, the logo mark and brand guidelines that would carry through everything from the website to email templates.
The website was built custom from the ground up using Astro, no page builders, no bloated templates. Fast loading, beautifully structured, and designed around how a client actually discovers and books a session. The full user journey was mapped from first visit to confirmed booking, including automated email confirmations and a seamless enquiry flow.
A custom admin panel gives Shannon full control over bookings, blog posts, availability and content updates, no technical knowledge required, no developer needed for day to day changes.
Phase 2, launching in 2027, brings a full e-commerce store to the site, allowing Auri Wellness to sell holistic products directly to their audience and community.
The Result
A complete brand identity built from scratch, palette, typography, logo and guidelines that feel as considered as the practice itself
A custom website with full booking system, blog and admin panel, built so Shannon can manage everything herself without touching a line of code
A live, fully operational website at auriwellness.co.uk, with phase 2 e-commerce store in development for 2027
The full client enquiry flow from first contact to confirmed booking is handled end-to-end. Custom email templates, automated confirmations and a booking system that works across desktop and mobile without a third-party plugin in sight.
Interactive Design System
Test the confirmed typography scale and click color swatches to copy brand hex tokens.
Auri Wellness brand colour palette.
The Engine Room
Built custom from the ground up, fast, clean and fully manageable without a developer.
Website Interface in Action
Shannon's presence is rare. She met me without rushing, without fixing, just steady, attuned and deeply kind. The work shifted something I couldn't name.