Brand identity is more than a logo on a white background. It is how your business looks and sounds everywhere: website, van, invoice, social, pitch deck. For small UK businesses, a clear identity builds trust before you say a word.
What is included in a brand identity
- Logo files for print and digital (colour, mono, reversed).
- Colour palette and typography with usage rules.
- Brand guidelines: tone of voice, imagery direction, spacing.
- Core templates (social, letterhead, slide cover) where agreed.
- Source files handed over; you own everything.
Example: Light House Financial
For Light House Financial we built a restrained financial services identity: confident typography, a tight colour system, and assets that work on screen and in print. The goal was credibility without looking like every other adviser template.
See the full Light House Financial case study and how the identity carried through to their site and collateral.
What does logo design cost in the UK?
At Curious House, logo and brand identity projects start from £750 for a focused pack (logo, colours, typography, concise guide). Fuller systems with strategy workshops, messaging and marketing collateral are quoted once we understand scope.
How long it takes
Most branding projects take one to two weeks from kick-off to delivery. Larger rebrands with stakeholder workshops take longer. You see concepts early; we refine from your feedback rather than presenting one take-it-or-leave-it option.
Need a brand that fits where you are going? View our branding service or start a project.
Need a brand that fits your business?
Logo, palette, typography and guidelines from £750 — every file is yours on delivery.